ud&se

Ud & Se

Redesigning Copenhagen's primary commuter magazine. Spring 2017.

OVERVIEW

In my graphic design studio while studying abroad in Copenhagen, one of our projects was to give Ud&Se, Denmark's most popular commuter magazine a new identity. The purpose of this was to help us with our understanding of typography, layout, and the grid.

RESEARCH

While I became aware of the popularity of the magazine from my teacher, in my daily commute, I never saw anyone read this free magazine. This could be because I was on the local train in Copenhagen - full of young commuters more interested in their phone than anything else. Here's some examples:

VISUAL RESEARCH

With this knowledge, I also looked at popular magazines to better understand how they handle long form content, spreads, layout, and more as this was my first time creating any sort of print design.

1. The magazine spreads should simply communicate the content

2. The content should be interactive or engaging in some format

3. The content should be fun and playful in order to break up the monotonous routine of commuters

With this knowledge, I also looked at popular magazines to better understand how they handle long form content, spreads, layout, and more as this was my first time creating any sort of print design.

1. The magazine spreads should simply communicate the content

2. The content should be interactive or engaging in some format

3. The content should be fun and playful in order to break up the monotonous routine of commuters

SKETCHES

GRID

I went with a 8 column grid for this project as 6 was too limiting and 12 was too flexible. This was my first time designing for print, so 8 gave me the right amount of flexibility to do interesting things with the image and text layout, while constraining me properly.

TYPOGRAPHY

TypographyChoices

AMPERSAND

I found that the ampersand was an underutilized opportunity in the magazine in creating an overall identity. As my main article about GAME had such a unique identity and typography, I decided to make this piece of type unique for every issue. The ampersand would represent the main article for that month's issue. In this case, the Ampersand is a chalk-rendition created in Procreate. Below is my process in exploring which Ampersand would fit best with this month's issue.

MOBILE

My research showed that people are constantly consuming content in a digital manner, and as a digital product designer, I could not resist trying to implement some sort of interaction within this magazine. I created this mobile icon so that users know what content is interactive.

phoneicon

LOGOTYPE

logoypespec

COVERS