multiboost

Facebook Product Design Intern

Connecting Facebook Page Admins to the Right Audiences. Summer 2017.

OVERVIEW

Facebook Page admins reach their audiences by frequently posting and then boosting (advertising those posts) to an audience. Before this project, admins could only boost one post to one audience. I helped design a world in which admins could run multiple boosts per post. Admins would be able to, for example, run a/b tests, have more than 1 admin boost a post, and other use cases.

GOAL

Design a system that allows businesses to create and compare multiple boosts, unlocking more opportunities for success.

WHAT IS A BOOST?

what is a boost

DISCOVER

Businesses want to maximize the success of their boosts. Creating and comparing multiple boosts with variability unlocks more opportunities for success.

DEFINE

Enable multiple boosts per post. Boosts should be able to run at the same time, by different admins, with different variables.

CURRENT BOOST STATES

currentBoostStates

BEFORE V.S GOAL

before:goal

1. ENTRY POINT TO LIST VIEW

pushToListView

Pros: Scaleable, More real-estate, Can compare all boosts at one.

ConsAdditional step, Could not view boost in relation to post, Doesn't support parent child model

2. STACKED BOOST

stacked1

Pros: Shows all the information in the same screen, Can compare all the boosts 

ConsNot scaleable, Could drastically extend the footer

3. HORIZONTAL SCROLL

hscroll

Pros: Scalable, supports parent-child model

ConsHard to compare all boosts, people would have to remember previous boost data while scrolling

HORIZONTAL SCROLL & LIST VIEW

vs
+

BOOST CARD EXPLORATIONS

cardexplorations
bestoption

EDIT BOOSTS EXPLORATIONS

editingexplore

UPSELL BOOST EXPLORATIONS

upsellexplore

FLOW SENT FOR RESEARCH

flow

SOLUTION

webcarousel

IMPACT

1. Increased creation of overall boosts by 7%.

2. Biggest feature shipped by Facebook Pages from July 2017 - December 2017.

Contact

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