Facebook Product Design Intern
Connecting Facebook Page Admins to the right audiences. Summer 2016.
| Note: A majority of this case study is redacted due for NDA purposes.
Facebook Page admins reach their audiences by frequent posting and then boosting (advertising those posts) to an audience. Before this project, admins could only boost 1 post to 1 audience. I helped design a world in which admins could run multiple boosts per post. Admins would be able to, for example, run a/b tests, have more than 1 admin boost a post, and other use cases.
Design a system that allows businesses to create and compare multiple boosts, unlocking more opportunities for success.
1. Increased creation of overall boosts by 7%.
2. Biggest feature shipped by Facebook Pages from July 2016 - December 2016.